Meet our Wales Marathon Sponsor – Vivo Barefoot

Meet our Wales Marathon Sponsor – Vivo Barefoot

We would like to introduce you to the sponsors of The Wales Marathon.

 

Who are Vivo Barefoot?

Consider your journey on planet Earth from your feet’s perspective. It’s an immense journey over astonishingly diverse terrain: pulsing, neon-drenched city streets, volcanic black sand beaches, pristine Alpine switchbacks, sun-bleached desert trails, tropical swamps chock full of snakes and gators… And the most important treks of all—the journeys you make every day going about your daily life.

The human foot is a Biomechanical masterpiece. That can cope with everything from walking and running to jumping and dancing when left to its own devices. But by cramming it into a modern shoe, you negate it’s natural function.  A baby’s feet don’t just look beautiful. They do a job. Starting with a few tentative steps, they grow strong enough for their owner to soon be charging around, creating mayhem. And a few bumps and grazes. And, before you know it they’re running, jumping, kicking and dancing. Until the day they’re crammed into shoes.  Your feet have over 200,000 nerve endings. The same amount as your hands. To allow you to feel. Because, if you can’t feel what you’re doing you’re in big trouble.

 

How can they help me as an Athlete?

Vivo Barefoot are very passionate about feet and want the best for your feet.  Keep an eye on our social medias, (FacebookTwitter and Instagram) for more posts – Why should I change to Vivo Barefoot, how Vivo Barefoot shoes can help my feet and there may be some cheeky discounts for you too.