LONG COURSE WEEKEND ANNOUNCES CLOSED ROAD EXPANSION

LONG COURSE WEEKEND ANNOUNCES CLOSED ROAD EXPANSION

We are proud to announce that the Wales Sportive, taking place on the 6th of July will have comprehensive road closures, restrictions and diversions in place.

The Long Course weekend is set to attract 12,000 athletes, almost 6 times the size of the Ironman Wales event they introduced to the Principality back in 2011.  The event is now franchised in Holland, Australia and Mallorca with talk of 2 more events coming on line for 2020.

Matthew Evans, co-founder of the Long Course Weekend says “For the past 9 years we have run the sportive on open roads, but the demand for the event, television coverage and locals moving in their day to day business means we have now moved to dedicated roads for traffic and dedicated roads for the cyclists.”

Economically, the event brings in over 160,000 bed nights to the local economy and well over £9 million in revenue for local businesses.  However, it’s the core values of the event; with free advertising for local businesses, 95% local delivery partners, youth business programme, free college consultancy, run with a loved one channels, medals for all children, that really has been the secret to the enormous growth and repeat business levels for the event.

Now televised in over 100 countries the Long Course Weekend this year will celebrate its 10th Anniversary and will, without doubt, be the biggest show the team has delivered to date.

For more information visit www.thewalessportive.com