Argon 18 Announced as New “Powered By” Partner for The Yorkshire Dales Sportive

Event News

Argon 18, the world-renowned manufacturer of high-performance bicycles, is thrilled to announce its new partnership as the official Powered By partner for The Yorkshire Dales Sportive. This collaboration brings together two icons in the cycling community, promising an enhanced experience for participants and spectators alike.

Set against the stunning backdrop of the Yorkshire Dales, this challenging Sportive will become a favourite among cyclists for its challenging routes, scenic beauty, and vibrant community atmosphere. Argon 18's partnership marks a significant partnership as the event takes place for the first time, combining the innovative technology and engineering prowess of Argon 18 with the electric atmosphere and camaraderie of The Yorkshire Dales Sportive.

Argon 18

Key Highlights of the Partnership:

Exclusive Bike Sponsor: Argon 18 will provide their cutting-edge bicycles for the event, including opportunities for participants to demo the latest models.

Performance Clinics: Pre-event workshops and clinics led by Argon 18 experts, offering participants tips on optimizing their performance and bike maintenance.

Prize Sponsorship: Argon 18 will sponsor spot prizes, enhancing the competitive spirit of the event.

Community Engagement: Initiatives to support local cycling clubs and promote healthy, active lifestyles within the Yorkshire Dales region

"For Argon 18, partnering with The Yorkshire Dales Sportive represents an exciting opportunity to bring our high-quality bicycles and performance expertise closer to the riders - to one of the most picturesque cycling events in the world. We are thrilled to support this event and look forward to many successful years ahead, enhancing the experience for all participants with our innovative technology and commitment to the sport."

- Peter Ebro, Marketing Manager Europe at Argon

Matthew Evans, CEO of Long Course Weekend had the following to say as news broke, “Argon 18 are market leading, pioneers in the bicycle world, offering a range of unrivalled products for beginners to elite athletes. This partnership highlights our continued determination to ensure our athletes receive the best products and advice available. We look forward to working with Peter, Alex and their expert team to develop and enhance this partnership for many years to come. We are very grateful to Argon 18 for joining us on this very exciting journey with our new Yorkshire hosts”

Event Details:

Date: 6-8 September 2024

Location: Masham, Yorkshire Dales National Park

Registration: Open now at www.lcwyorkshire.com

Cyclists of all levels are invited to join this remarkable event and experience the synergy of Argon 18's cutting-edge technology and the breath-taking landscapes of the Yorkshire Dales. Whether you're a seasoned competitor or a recreational rider, this year's sportive promises to be an unforgettable celebration of cycling.

About Argon 18

Argon 18 bikes have been proudly designed and engineered in Montreal, Canada since 1989. Sophisticated, inventive and strikingly different, Argon 18 bikes are built around the cyclist, with handling, aerodynamics and human performance at the core of the design. Argon 18 bikes are sold in more than 70 countries and can be found on countless roads around the world. All bikes for the UK market are being assembled and quality inspected by highly educated cycling mechanics in the European headquarters in Denmark.

About The Yorkshire Dales Sportive

The Yorkshire Dales Sportive is an annual cycling event that offers a variety of routes through the picturesque Yorkshire Dales National Park. Celebrated for its challenging courses and stunning scenery, the sportive attracts cyclists from around the globe, fostering a sense of community and a love for the sport. Part of the world-famous Long Course Weekend, The Yorkshire Dales Sportive offers 56 mile and 112-mile options as well as electric/hybrid (non-classified) entries, enhancing the inclusive nature of the 3-day event.