Zone 3 announced as the new title partner for The Wales Swim

Zone 3, the leading brand in the world of swimming and triathlon, has been unveiled as the new title partner for The Wales Swim at LCW Wales, one of the most anticipated and revered events in the world of open water swimming. The partnership marks an exciting collaboration between two entities committed to promoting excellence and innovation in aquatic sports.

The Wales Swim at Long Course Weekend, which takes place amidst the stunning backdrop of Tenby Harbour, has earned a reputation for its challenging and exhilarating course, attracting swimmers from across the globe to the crystal-clear waters of West Wales. Zone 3's commitment to delivering high-quality performance swimwear and equipment aligns perfectly with the event’s ethos of providing participants with the tools they need to excel in the water.

Commenting on the partnership, Mike Martin, Commercial Director of Zone 3, expressed his enthusiasm:

"Having attended the first ever LCW back in 2010 it has been great to see the event grow from strength to strength, to what is now a highlight in the UK sporting calendar.  We are excited to partner with such a unique sporting event that attracts such a diverse range of athletes, from the seasoned triathlete to those taking their first plunge, we endeavour to develop the products required to suit everyone during their open water journey.  We look forward to meeting everyone at the event and giving them the opportunity to try out our products for themselves."

The Wales Swim is a key component of the Long Course Weekend (LCW) Wales, a multi-sport festival that celebrates endurance sports including swimming, cycling, and running. The event attracts thousands of athletes and spectators each year, making it the largest multisport festival in Northern Europe.

Matthew Evans, CEO of LCW Wales, shared his excitement about the new partnership:

“We are absolutely delighted to be working with Zone 3 again in an official capacity. Their market leading, innovative products speak for themselves. The introduction of demo days and Zone 3’s presence at the Expo and regional events will be a game changer for our athletes. Coupled with Mike’s insight and his expert teams experience, this partnership sets us up for another exciting year of world class multisport racing.”

As the title partner, Zone 3 will play a prominent role in the event, providing participants with access to their range of cutting-edge swimwear, wetsuits, and accessories. Additionally, Zone 3 will collaborate with event organizers to create engaging experiences for attendees and promote the event on a global scale. Zone 3 will also be supporting the important work of the LCW Legacy Programme as well as swim and wetsuit demo days in the lead up to the event. 

The event will be rebranded as “The Zone 3 Wales Swim” and promises to be an unforgettable experience for swimmers of all abilities, offering the perfect blend of challenge, camaraderie, and natural beauty. Registrations for the event are capped at 2,500 athletes (with only a limited number now available) and participants can expect an unparalleled swimming experience in the breathtaking Pembrokeshire Coast National Park.

For more information about The Zone 3 Wales Swim and to register for the event, please visit www.thewalesswim.com.

For more information on Zone 3 please visit: www.zone3.com.